We have shared 5 pointers on how to get more clients in the previous post,… here are the other 5…
6. Develop a Brand
Developing a Brand is a marathon. Don’t get it twisted. You won’t see this result in another 3 to 5 years. Like the Chinese proverb, the best time to plant a tree was 30 years ago, the next best time is now. Start out with defining your brand, your clientele bull’s eye.
Developing a brand is not everyone speciality. Don’t be a magician, get professional help as much as you can afford, and be intentional about the little details. Things can change along the way as you grow, but start out with defined details for your brand… everyone will come around to distinguish your brand after a period.
7. Include a link to your portfolio on your website
Create a website with professional-looking content and graphics. You should have an organized brand theme, colors and font. This makes for easy brand identification as well as great aesthetics.
Ensure that your brand style is adhered to in all your digital and physical properties.
People will be more likely to hire you if they can see your work. So, remember to include a link to your portfolio on your website and personal social media account.
8. Having a strong presence on social media
Social media is forever evolving. If you are reading this journal in another 5years, it would have evolved beyond recognition. Create valuable and interesting content on social media. I think I try to stay away from social media – story for another day. However, you have to keep your brand story up on social media. This is how you get exposure for your photography business. It helps to build like and trust, and people want to be able to trust their money is going toward something that has value for them.
The best way to do this is through posting lovely photos, well-written content about your work or services, including reviews of happy clients who have been helped by what you offer. Running ads and campaigns are also essential as it increases your post reach.
9. Connect with Related Businesses
You can also reach out to other niche relevant businesses who might be interested in working with you. Some examples are make-up artists, event planners, modelling agencies and so on.
I remember when I tried to keep a make-up artist on a salary internally. It had its advantages, but later on, I noticed I had traded business relationship from another growing or already grown business with convenience and keeping the money within.
Since you share similar clients with them and run separate services, there will be no conflict of interest. Additionally, this exchange of values and service will help you get new clients.
Note: You’ve Got To Know Your Competition
One of the most important things you can do when it comes to getting more photography clients is to know your competition.
You might be thinking, “Who cares about my competition?” The answer is that it’s a big deal because it will help you figure out what works and what doesn’t work in your industry.
You can’t just try anything and hope something sticks. You have to know what is working and why so that you can replicate those successes while still maintaining your unique style.
Final Note from Me
Remember that you shouldn’t be afraid to ask for help. It’s not easy to be new at something you love, and asking for help is the first step towards overcoming that fear.
Finally, you need to put in the work. You can’t just sit back and wait for clients to come to you—you have to actively pursue them.
I hope these tips to get more photography clients has helped you. If you have any questions or comments, please let me know.